2010-01-30T05:41:00.000-08:00

Today Fossil is a sign of good fashionable taste. Admirers Fossil – the stylish young men appreciating comfort, functionality and high technologies in watches. Company Fossil is the leader in the field of design, working out, marketing and distribution of modern high-quality watches and accessories.

Fossil watches have appeared in 1984 when at manufacturing of a watch their functionality, instead of design was considered, first of all. Fossil was the first company in the USA which has changed the relation of people to a watch, has forced to admire style and appeal of watches. Man's and female watch Fossil has won at once popularity in the USA thanks to the original fashionable design and eccentricity. Designers of Fossil watches, deriving inspiration for creation of surprising models from every possible sources, never depart from own recognised style Fossil. This "highlight", a special glamour of watch Fossil consists in exclusiveness of design of details. The attention of the company is focused on creation of unique dials on appearance, cases, glasses and bracelets.

In the early nineties the Company has expanded the basic business, having presented a line of accessories from a skin, and also a collection of sun glasses. In 1999 in the USA company Fossil has started in manufacture a line of daily clothes for youth. In 2001 the collection of jewels has been presented to Germany.

Trade mark Fossil belongs to the concern with the same name which structure includes a considerable quantity of the well-known watches marks. In 2001 company Fossil has finished process of acquisition of three companies located in Switzerland. The given acquisition has brought the companies new possibilities on manufacture and sale of a Swiss watch. Besides, the Company has got the world driver's licence to trade mark Zodiac. The Company exit on the Swiss market has allowed to involve a new segment of buyers. Acquisition by autumn of 2002 of the licence for trade mark Burberry became other important moment.

The conclusion of the licence agreement on manufacture and sale of watches and jewels of such world famous marks as The Walt Disney Company, DKNY, Diesel, Emporio Armani, Philippe Starck and Burberry became the important stage in company development. One of directions of activity of the company is release of nominal production for known trading networks, fashion houses and other eminent clients.

The original design of production favourably distinguishes company Fossil from competitors. The command of designers consisting of more than 80 persons, traces each production phase, since working out of an image of a new watch and finishing manufacturing of packing and advertising materials. Deriving inspiration from various sources, designers of the Company offer really innovative decisions, remaining thus true to image of trade mark Fossil.

Style Fossil goes back to motives of 1950th years, combining modern lines in graphic design with inspiration of classics, creating unique design of watches under mark Fossil. Moods of pleasure, humour, a fashion and novelty find the reflexion in all production of the Company. The company focuses the activity on the young progressive buyer, offering it a wide range of styles from classics to a fashionable sports direction. A whole watches are packed into original metal boxes.

Lately Fossil actively works over connection of functions of a mobile phone and watches. There are watches of this company on which display the information on not accepted calls and the come messages is displayed. Experts of the company also develop watches with function Bluetooth for wireless data transmission. Company Fossil fad – connection of original design and computer technologies. Worldwide Fossil watches with colour Zhk-dials with which drawing or a pattern is replaced use huge popularity.

Now watch Fossil is the brightest and not ordinary brand in the USA which can be found in department stores, watches shops and the Internet shops in 90 countries worldwide. The concern management constantly improves marketing system, develops an infrastructure of sales worldwide, that is why now you can buy watch Fossil quickly and conveniently and to enjoy style and appeal of this world famous mark.